Jersey Shore, PA
For this project, I created a cohesive visual identity for Jersey Shore, PA centered around its outdoor spaces and environmental charm. The logo, trail signage, street banners, and map work together to encourage exploration and highlight the town’s connection to nature.
For the Jersey Shore, PA logo, I used Adobe Illustrator to create a bright, nature-inspired color palette that reflects the town’s outdoor spirit and scenic beauty. The tent element brings a human touch to the design, symbolizing harmony between people and the natural environment.
The next step in the project was to design street banners. I carried over the logo’s bright, nature-inspired palette to create a unified visual identity. The banners use clean, contemporary layouts and an outdoorsy aesthetic to echo the town’s adventurous spirit while keeping the overall system cohesive and inviting. These banners were designed in Photoshop and Illustrator.
On the Jersey Shore, PA trail signage, I designed custom symbols that integrate directly with the logo to create a seamless visual system. The bottom shape of the logo echoes the logo’s curved form, tying the entire identity together while providing clear, intuitive guidance for trail visitors.
For the final part of the Jersey Shore project, I designed a map and displayed it on a kiosk for public use. The map was created in Illustrator and mocked up in Photoshop, using the same bright color palette and minimal, modern aesthetic as the rest of the brand elements. This consistency ties the map seamlessly into the overall brand system while keeping the information clear, accessible, and visually inviting.