I created a logo and packaging labels for Hypergoat Coffee Roasters, building on an existing brand concept rooted in Ethiopian coffee lore. The logo is a figure-ground mark designed to feel bold yet simple. Both the logo and bag labels draw from Ethiopian art and cultural motifs, referencing the legend behind the brand’s name: the story of goats discovering coffee cherries and becoming energized. The result is a cohesive visual system that feels modern while honoring the origin of the brand.